The name comes from the way that White Rabbit Days founder, Helen used to explore a new city on her travels. It's about picking a direction, choosing a road, a door; it's about jumping on a bus and following the white rabbit to see where it takes you, what treasures you'll find, who you'll meet and where you'll end up.

The same approach goes for the way she creates jewellery – really looking at the world around you, taking elements and shapes, mixing them together and taking them apart, adding and subtracting until they become something beautiful.

This sense of curiosity and fearless adventure is at the heart of White Rabbit Days.